Hi! My name’s Chris. I help the web’s most exciting e-commerce companies grow.
I believe great marketing happens when creativity meets conversion. I use results-driven tactics to help open-minded companies reach their ideal audiences, amplify their branding, and delight their customers.
Allplay: Kickstarter Campaigns
Led strategy on Allplay’s Kickstarter campaign for Container, GRUNTZ, and Triangulation, raising $1,113,666 from 13,706 backers in a 16-day period. Responsibilities included creating the page outline, writing copy, running Meta advertising (ROAS 3.5+) and collaborating with graphic design.
Utilized e-commerce web design principles to drive conversions and convey an inviting, professional storefront that gave our customers the confidence to purchase from an upstart brand.
Many Worlds Tavern: Web Design
Developed a wide range of advertising pieces, including User-Generated-Content (UGC) and in-house content to create highly effective Meta ads that regularly achieved a Return on Ad Spend (ROAS) of >4.
Many Worlds Tavern: Meta Advertising
Designed automated “Welcome” email marketing flows with a clickthrough rate of 21.1% and conversion rate of 3.82% (compared to median peer benchmarks of 10.7% and 1.86%, respectively).
Many Worlds Tavern: Email Marketing
Boomtown Coffee: Social Media Mgmt
Created posts that emphasized Boomtown’s unique brand story with a focus on the people (staff and guests) that made it special. Visual branding tenets of “bright,” “airy,” “hospitable,” and “accessible” were highly considered (06/2018-04/2021).
Experience with product, lifestyle, wedding, and head-shot photography, as well as video production and editing—an incredibly valuable asset for agile marketing teams that would benefit from in-house creative.
Photo and Video
About Me
Who I Am:
I love the potential of e-commerce and digital marketing—any small business owner that has felt that Shopify notification buzz in their pocket knows how incredible it feels to know that your marketing is working while you’re just out and about. Let me help you with that!
Outside of work, I love board games, sand volleyball, making music, hanging out with my amazing wife, and cooking (currently perfecting my carnitas tacos and kare-kare recipes).
Words From Teammates
“In our time as co-workers, Chris was a great professional resource—he was on top of the newest trends, committed to best practices, and encouraged creativity in our team.
He would be an incredible addition to any company, and I consider myself lucky to count him as a colleague.”
Kathryn Lenihan, Many Worlds Tavern
“Working with Chris means having the peace of mind that everything will be well-structured and well-thought-out. That ads will run when and where they need to run and that we will deliver even under the tightest deadlines—with calm and smiles on our faces and promises that we will learn, explore new things, and do a better job next time. And we did. We just reached our first million-dollar campaign.”
Anca Gavril, Allplay
“Chris is intelligent, creative, and driven. He excels at working with others to establish and tackle a common goal.
Working with him was a blast, and I would look forward to our collaborations daily. He is always an excellent member of the team, and his input is invaluable!”
Mac Howley, Many Worlds Tavern
“In my time with Chris, I think we eventually explored every marketing approach in the book. The main thing about him that has stuck with me is that he was always seeking out education, always learning, and always willing to try new things. Working with him means that you can be sure his suggestions reflect current trends and will change alongside the ever-evolving algorithms of major advertising platforms.”
Andrew Loreman, Many Worlds Tavern
cgporto@gmail.com
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